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Twitter Flight School – Free Online Learning with Certification from Twitter on successful completion.

Twitter Flight School is an easy way to build a deeper understanding of how Twitter works, and how to use it to engage with consumers.

Twitter Flight school – Twitter’s free online education program, is available to all marketers around the world in 16 languages.

Twitter first launched Twitter Flight School in 2014 to help agencies learn how to build buzz, launch products, drive sales, and instantly connect with a highly engaged audience on Twitter. Since then, nearly 15,000 people from Starcom MediaVest Group (SMG), WPP, Omnicom, and other companies have completed the coursework.

The response was so positive that they decided to launch a version of Flight School for non-agency marketers. The new, interactive curriculum for brands is packed with exclusive consumer insights and research, in-depth product tutorials, and fresh case studies. Marketers who sign up for Flight School will also gain access to a trove of tips and downloadable presentations they can use to develop campaign ideas and prepare for senior-level meetings.

Students begin by selecting a job-specific “flight path.” Executives can learn how to use Twitter to build their personal brands and inspire thought leadership, while mid-level marketers can brush up on day-to-day Twitter content planning and budget allocation. Both paths contain a handful of courses that take less than an hour to complete, and can easily be done from a desk or a phone.

 

The courses include:

  • Twitter 101Learn how Twitter is shaping relationships between brands and people, on and off platform.
  • How to create and manage objective-based campaigns
  • Optimise at Scale with Twitter adsLearn how to build, optimize, and measure many campaigns at once, so you can do more in less time.
  • How to integrate Twitter into a TV campaign
  • How to drive website traffic (clicks) and conversionsLearn how to drive high-value website traffic and conversions using Twitter’s powerful tools to reach your audiences based on live signals of interest and intent.

When marketers graduate, they’ll be ready to design, launch, and manage innovative Twitter campaigns to achieve goals ranging from awareness generation to sales. Twitter will recognise learners expertise with a printable certificate and an official badge that they are free to display in their email signatures and/or on their LinkedIn profiles.

 

Why Twitter Flight School?

Learn how to master the Twitter landscape with in-depth product tutorials and continually refreshed content

 

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